In an era of rapid change and disruption, many companies, organizations, and institutions face challenges in adapting and growing. Increasingly tight business competition, changes in consumer behavior, and rapid technological developments demand solutions that are not only based on data and strategy, but also innovative and creative. It is in this context that the Cognitio Insight “Strategic and Creative Think Tank” was formed, as a center of thought that combines in-depth analysis with a creative approach to produce visionary and implementable strategies.